Engadin Scuol Zernez
Scuol’s miracle water
Close to Scuol, in the mountains of Switzerland, there are over 20 springs of crystal clear alpine water, that have been known at least since 1369.
To this day, tourists and locals can taste the fresh water at the local wells or even by the actual springs.
Scuol wanted to celebrate the 650th anniversary with everybody, for which we created the sustainable water bottle «Miraculaua», so that everyone can take a sip of Scuol with them.
To promote the bottle and the anniversary we created shareable social ads directly by the springs and invited potential new tourists to come visit Scuol and get their very own bottle and taste of the fresh water.
To further expand the reach of the campaign, we used «I’m engadinized», the hashtag from our own campaign for the region of Lower Engadin that was already well established.
Agency: Jung von Matt