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The Sparkling Campaign Queen






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Living in


Franziska plain heller neu.jpg

Franziska worked her way through all the big ad agencies in Zurich until this summer she decided to take a leap of faith and pursue her passion to work at a bakery in Copenhagen for a couple of months. But she’s also a successful businesswoman in her own right. In 2015 she co-founded The Brunch Society which offers brunch lovers an unconventional brunch with culinary creations in a cozy atmosphere and good company in different locations.


We love Franziska’s can-do attitude. She’s a hard-worker and go getter - a true Doyenne!

If you’re lucky enough to meet up with her for lunch, you’ll be talking for hours and hours. 

We spoke to Franziska about how the idea for The Brunch Society came along, her experience in Copenhagen and what she’s got planned for the future.

Tell us a little bit about The Brunch Society: when did you first start putting the wheels into motion for your The Brunch Society? Who did you found it with? How did you come up with the name?


I always loved to cook & bake and delivered the newest creations to my friends‘ mailboxes or invited them to dinners at my place. So it just all fell into place when I teamed up at an apéro with my friends from university Michèle and Josephine to start up a food and hospitality business. We wanted to create more than just a food experience, but an event where people come together and create memories. Because I truly think this is, what it‘s all about. And therefore we named it The Brunch Society.

Your work ethic is incredible – working a full-time job (at an ad agency none the less, we all know that is no 9-5 situation) and still managing to run your business on the side. How do you do it?


I love what I do and I am very structured in designing my days and weeks. And my enthusiasm gives me a lot of energy, I guess :)

How do you think women can push through and shine in this male-dominated industry? 


You have to take your space and say your opinion. In every meeting, even if it‘s just a face-2-face with your boss. Be confident about what you know. And work hard and be nice never fails.

So this summer you decided to take the risk: you quit your secure job at the agency and decided to go to Copenhagen and work at a bakery. How was it and what did you learn during this trip that surprised you the most?


It was the best thing I ever did, this summer was so inspiring in every sense. One of the things I learned was that you don’t need to work 60-70 hours per week to do a great job. Denmark has officially a 37 hour week. And I am sure this is one of the reasons why life in Copenhagen is so „hygge“. Back in Zurich I decided to freelance part time and put more energy in my other passions besides advertising (stay hungry for some new food projects coming up). Before I left I have never seen myself as a freelancer. It’s not only going away which takes courage but coming back and adapting your changed self to your home as well.

What’s a mistake you see get made all the time, even by very smart people? What have you learned from that to handle it the right way?


Everyone is trying to multitask, but it just isn’t working out. So start with putting your phones away when you work/eat/read/meet.


Quick Questions

Zodiac sign: Gemini

Favorite quote: Joy over perfection

Last thing you've eaten: Chestnut cake with farina bòna, a roasted corn flour which is only produced in a valley in Ticino where I spent the weekend

Favourite destination: Copenhagen

How to unwind after a long day at work: Go for a run along the Sihl and/or bake cake and deliver it to my friends’ mailboxes

Can’t live without: Flowers from the market

Most used emojis: 😄❤💎🚀🙌🏻👑🙋🏼‍♀ 

Best piece of advice: Ask for the things you want!
Finish this sentence "Women should be more: confident!"

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