The Brilliant Diamond Girl
Ann is a one of a kind make-up artist turned jewelry designer based in Bern. Not only did she get married to a Rockstar and is a super cool dog mom, she’s also a successful businesswoman in her own right. In 2015 she launched her own jewelry line named after her badass self: www.annperica.com and has since made many women happy by designing their unique engagement rings with diamonds and gemstones collected during her travels.
We love Ann’s positive attitude and her wild, curious and playful nature. She’s a perfectionist refusing to sacrifice cool style or sustainability. Here, she reveals her career highlights and challenges, where she finds inspiration for her exclusive jewelry pieces, how she stays strong in this male-dominated industry and what she thinks about stereotypes.
Enjoy reading our chat with the incredibly humble Ann - a true Doyenne.
When did you first start putting the wheels into motion for your brand? How did you come up with the name?
When I was a kid, I used to watch my mom create her own pearl necklaces and was always so fascinated. Back in 2010 I had this idea of creating a jewelry pendant inspired by an antique scented jewelry piece called Pomander. At the time I was studying business administration. I had also been working for diamond traders at big jewelry shows all over the world and got the chance to watch different goldsmiths at work. In 2014 I designed my first small summer collection made of silver which eventually turned into my now fine jewelry brand.
During the last few years, I came up with all sorts of names but in the end I decided to stick with my name, since my brand and the designs really reflect me and who I am.
As the creator of some of the prettiest engagement rings and other shiny things, how do you stay inspired and come up with new designs?
Ever since I was a little girl, my head nearly exploded with ideas and there was no way I could bring them all to life. So to me the saying less is more really applies and I need to put some ideas aside and focus on the best ones. What inspires me most is nature and the vibe of the 70s.
Travelling the world for work, what have been some of your career highlights and destinations?
I’ve always dreamt of a career that allowed me to travel the world. So the fact itself that I get to do so is my biggest highlight. All destinations excite me, whether I travel to NY to meet my diamond dealers, fly my jewelry to a new boutique in Palma de Mallorca, meet up with my gold smith in London or my hometown Berne, visit a jewelry show in Vegas, buy gemstones in downtown LA or get inspired for a new piece in exotic Bali… I love it.
You have worked hard to build your brand. What has been the biggest challenge you’ve faced and how have you overcome it?
To stick with it through all the bad times! When you work full time for your start-up, earning no money and investing every Penny you make at other jobs right back into your business - which still by faaar is not enough - it can get very frustrating. I’ve learned to quickly motivate myself again after a bad day and my husband, family and friends give me the loving support I need to thrive.
What do you think about the stereotype that a man has to ask a woman to get married? What do you think about women having a say in what kind of ring they want?
I think every couple is different. My husband and I did everything together, which felt very natural for us since we live in an equal relationship. But I also get the surprise thing and think it is a very romantic gesture when a guy puts in so much effort to find the perfect ring for his lady (especially when jewelry usually isn't a man's nr. 1 interest). And I must say, girls do a great job at telling their best friends, moms or even partners what they like. I want my customers to absolutely adore their pieces, it’s my personal challenge and what makes my job so rewarding. I know too many girls who aren’t really into their engagement rings, which is a pity because it is something quite expensive and meaningful. Luckily, so far all of my brides loved their rings, but I have a “love it or we change it” policy. So if the engagement ring isn’t your style - we’ll change it.
Zodiac sign: Libra
Favorite quote: Happniess isn’t about getting what you want, it’s about loving what you have.
Currently listening to: My husband's old Tangerine Dream guitar solos and Sade
Go-to work wardrobe: Vintage Levis jeans, white shirt and my gold jewelry
How to unwind after a long day at work: On a walk with my two dogs Elvis and Amy, or chilling on the balcony with my husband.
Most used emojis: 💛✨💍
Favorite destination: I am a gipsy at heart it’s impossible for me to answer that question :-) but I can tell you what place I am dreaming of visiting next: Africa.
Can’t live without: My husband, dogs, family and friends - and sometimes Pizza.